When gathering information about new suppliers to approach, the first port of call for most buyers today is a company website. Even when first contact is made via an email, direct mailer, networking event, exhibition, social media or a business to business (B2B) telemarketing call, interested prospects will almost certainly check out your website to gather extra data. Potential customers make quick judgements about the size of your company, capabilities and the likely quality of your products and services based on your online presence. Despite this, many companies end up competing online with websites that are far from optimal and a poor reflection of their true capabilities. So why is this?
When talking to new prospects in need of a website overhaul, we find many worry that website design, development and maintenance is expensive, and will eat up much of their marketing budget. Perhaps in the past this was true! Today however, many solutions exist which simplify website development and increase the efficiency with which a bespoke, fully optimised site can be created at much lower cost. In addition, web developers often focus too much on the technicalities and programming of websites and too little on the client’s brief, ease of use and visitor experience. At Lightning Transformations, we understand the importance of company websites as a marketing tool and combine our marketing expertise with the capabilities of experienced technical website developers to create the optimal website development package. When deciding on your next website development project, here are some key things to consider:
- Has your web developer got a good understanding of your business objectives? All too often potential customers describe their ideal site using words like clean, modern, crisp, eye catching and other adjectives. This is the minimum that any website developer should provide. What really matters is that your website development company really understands the needs of your business and your target audience so the end product will be appealing to them and generate what you need – excellent return on investment from your website!
- Will the design look good when it’s viewed on different devices? Gone are the days when all websites were viewed from a standard PC! According to Ofcom’s August 2015 news release, based on their 2015 Communications Market Report, ‘33% of internet users see their smartphone as the most important device for going online, compared to 30% who are still sticking with their laptop.’ With increased uptake of 4G mobile broadband, OFCOM revealed that by March 2015, people spent almost twice as long online with their smartphones as they did using laptops and personal computers. This means today’s sites must look good whether they are viewed on a desktop, laptop, tablet or mobile.
- Is the website search engine friendly? There’s no point investing in a beautiful brand new website if your customers and prospects can’t find it! Ensure that your new website and its content are developed with search in mind.
- Will you be able to update the website yourself? In today’s rapidly changing environment, it’s likely that you will need to add, change or update the content on your site on a regular basis. Thus it’s important that you are able to log in to make small changes once the website has been handed over and your provider is able to support you with any training you may require.
At Lightning transformations our bespoke website development and content solutions combine creativity, marketing knowledge and practical advice to ensure your website meets the needs of your target audience. If you are a small to medium sized company looking for cost effective, professional web development services, call us today on 01284 332 738 or email firstname.lastname@example.org