B2B Telemarketing Services

When choosing a B2B telemarketing company, it is essential to select a business you can trust to protect and enhance your brand whilst giving you the very best return on investment.

We employ intelligent, experienced B2B telemarketers with the capability to confidently articulate your proposition as an extension of your team. Our UK based B2B telemarketing professionals are great at listening to the needs and wants of your prospects as well as developing conversations. As a full-service marketing agency, we recommend the use of B2B telemarketing only where and when it is most effective and can offer a range of other marketing activities to support a campaign to improve effectiveness as and where required.

Sales Appointment Setting and Lead Generation

Our professional B2B telemarketing campaigns deliver high quality appointments and leads qualified to your requirements, freeing up time for you or your team to visit prospects and close business. A core service which we have refined over many years, we pride ourselves on delivering a professional, honest and target driven approach.

  • Nurture intelligent business conversations through script less techniques
  • Flexible telemarketing campaign delivery and bespoke reporting
  • Secure, reliable and compliant data management
  • Multi-lingual and international telemarketing campaigns

Market Research and Customer Surveys

B2B telephone surveys are the most cost effective, efficient method for assessing levels of customer satisfaction and undertaking market research. Invaluable information can be obtained to help your business decrease the risk of making strategic decisions, enhance customer satisfaction, build brand loyalty and gain competitive advantages.

  • Qualitative and quantitative research techniques
  • Bespoke survey design
  • Delivery of online and telephone surveys
  • Unbiased results
  • Thorough reporting and analysis
  • Actionable recommendations

Event Promotion, Seminar and Conference Bookings

A great way of getting in front of prospects is by arranging a seminar or conference which will be of interest to your target market. Our B2B telemarketing team can help to book in attendees and follow up with prospects after the event ensuring that you maximise your investment in the initiative. Furthermore, if you are exhibiting at, or even visiting a major exhibition, our telemarketers can drive traffic to your stand or book appointments during the event with top prospects that you would like to meet there. After the exhibition is over, we are able to follow up with prospects who expressed interest in finding out more about your business, ensuring you never miss an opportunity.

Prospect Profiling and Data Enrichment

An accurate, compliant database is an important component of any successful marketing campaign. In today’s rapidly changing business environment data decays quickly and it is good practice for organisation to review the validity of their data periodically whilst staying in touch with key prospects. We can help you to cleanse your existing records and nurture new prospects via a combination of online research, digital lead generation and B2B telemarketing. Our B2B telemarketing team helps to ensure your data contains fully profiled, qualified prospects and contact information from prospects who want to hear from you.

Telemarketing Training

With years of first-hand experience in achieving exceptional B2B telemarketing results on behalf of clients, we deliver the highest quality telemarketing training for in house telemarketing teams using our proven approach and processes. Our courses are an ideal way to boost staff morale, enrich the learning and development of your in-house team and achieve better return on investment from your B2B telemarketing activity.

The Training Programme

Although highly structured, this is not your average classroom based, textbook training! We offer interactive sessions with partnered, group and individual activities under the close supervision of our in-house trainer. Training includes one to one telephone and call handling training allowing trainees to put into practice the skills they have learnt before returning to their role. Our extensive programme covers topics such as writing a campaign brief, creating a call guide, questioning techniques, objection handling, data management and reporting for management.

B2B telemarketing courses typically last between two to five days depending on your requirements and the size of your team. Training can be adapted to meet your needs, taking account of industry sector, plus the existing skills and experience of your team. Our trainers can deliver training at your site or a mutually convenient location depending on preference.

  • Bespoke courses
  • Flexible time span
  • Experienced trainers

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Lightning Transformations Ltd
Willow House, 46 St Andrew’s Street, Mildenhall, Bury St Edmunds, Suffolk. IP28 7HB