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Whether you’re a planner organising regular events or a business inviting prospects and clients to a special one off gathering, you need an event marketing strategy that delivers a great return, on what can certainly be, a pretty sizeable investment. Get it right and your event will be packed with the right people from your Read more


With the exhibition season getting into full swing, we wanted to share with you some simple techniques to help you get the very best return on investment (ROI) from a business show. Make your presence known – It may sound obvious, but many companies miss out on the opportunity to get their brand in front Read more

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At Lightning Transformations, we are often on the ‘front line’ working as an extension of our clients’ business or marketing team, absorbing first hand feedback and market intelligence across a wide range of sectors. Here are just a few of the important trends we believe are key considerations for marketers during 2019: 1. E-Privacy Regulation Read more