Whilst we are on a high after the success of the Huntingdonshire Business Fair 2016, we’d like to share with you our top tips for getting the most out of your investment in business exhibitions:
Start preparing early – Make a list of all the things you need for the exhibition at the outset; even the most obvious items you might forget at the last minute. Order stand equipment, literature, printing and promotional items well in advance to ensure they are delivered on time for your event
Make sure your stand has presence – Think carefully about the look and feel of your stand. You’ve paid for the exhibition space, so make sure you get the most out of your time there. Ensure your stand is on-brand with eye catching imagery to draw in your target audience. There should be at least two people taking care of your stand on the day, ensuring there is always someone for your visitors to speak to and someone to cover whilst the other person attends networking, seminars or explores the stands
Promotions and Giveaways – An innovative promotion or carefully selected giveaway will entice people to your stand. Business card draws can still be popular, but try to think outside the box to put a personal spin on your promotion, and differentiate yourself from other exhibitors. Ensure your giveaways will be useful to prospects, so they are more likely to keep and use them after the exhibition
Don’t be too pushy – Exhibitions are a great way to meet new people and catch up with old contacts. Not everyone who comes to your stand will be interested in doing business with you, at least straight away, so it’s important not to drive them away by constantly trying to sell. Exhibitions are about relationship building and networking – often the people you meet may know somebody who needs your service, even if they have no requirements themselves!
Make sure you follow-up – When the exhibition is over, all too often new contacts and leads generated on the day are left to go cold once your staff are back in the office carrying out their day to day routines. Always ensure you have a follow-up process in place to nurture your new prospects and leads to get maximum return on investment. If you are attending a large exhibition, B2B telemarketing is a great way to book appointments with attendees and other exhibitors prior to the event and follow-up with new contacts afterwards.
We’d like to thank Cambridgeshire Chamber of Commerce, the Federation of Small Businesses and everyone involved in organising the Huntingdonshire Business Fair! We enjoyed the vibrant, friendly atmosphere and met some great new contacts, whilst catching up with some familiar faces too. For those of you who visited our stand, we finally got to reveal what was in our golden envelopes! If you couldn’t make it this time don’t worry – we’ll be appearing at exhibitions throughout East Anglia this spring when you can take advantage of our golden envelope promotions.