Whether you’re a planner organising regular events or a business inviting prospects and clients to a special one off gathering, you need an event marketing strategy that delivers a great return, on what can certainly be, a pretty sizeable investment. Get it right and your event will be packed with the right people from your Read more

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With the exhibition season getting into full swing, we wanted to share with you some simple techniques to help you get the very best return on investment (ROI) from a business show. Make your presence known – It may sound obvious, but many companies miss out on the opportunity to get their brand in front Read more

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At Lightning Transformations, we are often on the ‘front line’ working as an extension of our clients’ business or marketing team, absorbing first hand feedback and market intelligence across a wide range of sectors. Here are just a few of the important trends we believe are key considerations for marketers during 2019: 1. E-Privacy Regulation Read more