On 23rd September 2020 Lightning Transformations Ltd celebrated its fifth birthday. With 20% of businesses closing in their first year and a massive 60% failing within their first three years1, our team is immensely proud of what we have achieved so far. We decided to reflect on our first five years in business– we’ve learnt a Read more

Despite unprecedented measures to help cushion us from the health and economic effects of the Covid-19 pandemic, the rapid onset and severity of the health crisis so far has had far reaching effects on both individuals and organisations. Not only that, but people and businesses have been impacted by the pandemic in very different ways Read more

organic versus paid social

The difference between paid and organic promotion Organic content on social media – This includes all of the free content which individuals and businesses share with each other on social media platforms. It can take the form of blogs, photos, video clips, polls and more. When you post a piece of content through a business Read more