It’s the start of another new year – where did 2015 go?!!!! Christmas will soon seem like a distant memory and we’re all thinking about what 2016 has in store for us. If you’re a B2B marketing professional, you’ll probably be making some important decisions about this year’s marketing initiatives. In business we strive to make each year better than the last by constantly looking for new ways to increase the bottom line and stay ahead of the competition. However, it’s not always necessary to reinvent the wheel; just a few simple tweaks to your marketing activity can make all the difference to the return on your investment. With this in mind, here are a few simple tips to help you get off to a flying start in 2016.
- Review Your Database – When was the last time you checked your client and prospect database to ensure the contact details are up to date? If your contacts have moved on or their telephone numbers and email addresses are incorrect, they won’t receive the marketing communications materials you work so hard to put together. Before you start any new marketing initiative this year, undertake some data cleansing so your campaigns can be executed with maximum impact.
- Segment Your Data – Have you made sure that prospects within your database are grouped together effectively? Your marketing is likely to be much more successful when you break down your target audience into clearly defined sectors to send bespoke messages. Avoid bombarding all of your prospects with blanket marketing communications.
- Design a Content Calendar – Nowadays good quality content really is key. Construct a content calendar to ensure you have a clearly thought out content marketing strategy for your digital marketing including email, website, blogs and social media. This allows advanced planning for key company milestones, product or service launches and seasonal campaigns to get the most out of them. Remember the calendar should be a working document updated throughout the year as you react to changes and new developments in your industry.
- Review Your Website – If you’re going to be targeting new prospects in 2016, the chances are you will be drawing their attention to your website. Commonly, when decision makers receive an approach from a new supplier, the first place they go to check them out is usually online. If you make first contact via the telephone, decision makers will often explore your site as you speak. Hence if your web appearance or content is looking a little tired, consider giving it a refresh prior to further marketing activity.
At Lightning Transformations, we understand that no matter how good your intentions for the New Year might be, often proactive marketing can take a back seat to the day to day running of your business. We provide basic ad-hoc marketing support when you need it, through to fully managed, integrated marketing packages. Unlike some other agencies, we are experts in a range of marketing techniques. This gives us the ability to put together a bespoke marketing package tailored to the needs of your business, using proactive marketing methods most likely to be effective for you.
To discuss how we can support your marketing initiatives in 2016, give us a call on: 01284 332 738 to book your free initial consultation.