Using an Integrated Event Marketing Strategy to Make Your Event a Runaway Success!

Whether you’re a planner organising regular events or a business inviting prospects and clients to a special one off gathering, you need an event marketing strategy that delivers a great return, on what can certainly be, a pretty sizeable investment. Get it right and your event will be packed with the right people from your target audience and all set to go with a bang! But get it wrong and the careful planning could become just another cost on your bottom line, flopping like a lead balloon and causing some serious damage to your brand.

At Lightning Transformations, we have been running highly successful campaigns with event organisers, management companies and marketing managers promoting their events to both B2C and B2B audiences for many years. Our experience tells us that no two events are ever the same: it’s crucial to research the market thoroughly when planning your event location, content and pricing strategy. And alongside it’s essential to identify which marketing communication channels will resonate best with your defined target audience to make sure you get the right people, in the right place, at the right time! It’s rare that just one marketing channel will be sufficient for promoting an event, but as a full-service agency, we are well placed to recommend and execute a multi-channel event marketing campaign that works for you.

We take the time to fully understand your requirements and provide the level of support you need. This may be assistance with one element of the marketing mix to managing the whole process for a one-off event where you have limited resources available in house. Here are just a few of the ways Lightning Transformations can help you or your team to promote an event.

• Graphic design and event websites
• Offline and online PR
• Advertising, ticket sales and free sign ups via social media
• Offline advertising
• Flyer and poster distribution
• Local and onsite advertising campaigns
• Email marketing campaign design for subscribers to your list
• Arrangement of event sponsorship opportunities
• B2B telemarketing services for booking in business delegates, traders or businesses

We have a proven track record in delivering unbeatable event marketing campaigns for a diverse range of clients, from the promotion of food & drink festivals to the public, to filling B2B seminars on behalf of accountancy practices and consultants. If you are planning an event, contact us for a free no obligation consultation to discuss how we can help! The earlier we can discuss ideas in the planning stages the better, as this leaves more options available for promotion in the run up to the event – so don’t delay!

Plus, keep an eye on our blog for our follow up article with some handy things you may want to consider when planning an event marketing campaign for your next event.